A word from our directors
As an innovative and forward-thinking leader, we never lose sight of the fact that, above all, our buildings should be designed for their users. As an independent developer, owned by a limited number of managers, we are highly responsive.
Our highly qualified employees enable us to work on behalf of France’s leading investment funds and tenants on projects that help define their businesses. We are aware that only a high level of commitment to quality will enable us to maintain and strengthen our reputation on the market: cutting-edge developments, delivered on time and perfectly compliant with our clients’ requirements.
This constant focus on managed innovation and coherence also applies to our property business.
“Technological performance is not a goal in itself. The key to sustainable development for PRD is simplifying the property offer while maintaining optimum efficiency ”
We were among the first to identify the contours of the investment market for logistics sites. Around 15 years ago, LFD (the Group's property division) acquired some of the buildings developed by PRD, by capitalising on long-term leasing commitments. Since 2014, and the sale of the last asset resulting from this strategy, we have been reinvesting in high value-added property operations that tie in perfectly with our expertise in property development and asset management. This synergy between activities enables us to continually rebalance the Group’s activities.
With PRD, we are able to provide a quality, comprehensive turnkey solution to all our clients: prime property, secure administrative procedures, design and construction of logistics platforms compliant with the highest standards and financing of the operation.
We build large, high value added, logistics or production projects (from 10,000 to 115,000 m²). Given the extent of these projects, our user clients are well-known leading companies (L’oréal, Habitat, Celio, BMW, Danone, Louis Vuitton etc.). Generally, our clients keep coming back, which demonstrates the high level of trust they have in PRD (for example : Castorama, Transalliance, Leroy Merlin, Allo Pneus, Kuehne Nagel, Geodis, etc.).
“In our clients (investors and users) minds, PRD is a quality brand in the area of logistics properties instilling its buildings with a sense of value and durability.”
As a market leader with 3,3 million m² of built premises, our excellence in all areas of the market – sale to users, leased or speculative buildings together with all types of logistics, courier and refrigerated warehouses and industrial production buildings – is matched only by our loyalty to our clients and the long-term relations we maintain with them. They are large institutional investors for whom we are often the leading supplier, for example, the Logistis fund managed by AEW (CDC - Caisse des Dépôts et Consignations, Prédica – Crédit Agricole Group and CNP - Caisse Nationale de Prévoyance), AXA REIM, AG Insurance...
We adopt the same loyal, long-term approach when working with local authorities (Métropole Européenne de Lille, Communauté Agglomération d’Hénin Carvin, Ville Nouvelle de Sénart, Grand Lyon, Clesud, Valence, Angers, etc.). Loyal relations, quality operations and team performance are the values that have made PRD a success.